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Each print begins as a memory. Something glimpsed on a journey, a colour combination that lingers, or a moment that felt too joyful not to capture. These memories are translated into prints that are bold, playful and full of life. Our SS26 collection celebrates one of India’s most beloved and gentle icons: the holy cow. Wandering calmly through busy streets, appearing unexpectedly at sunrise, or resting peacefully in the shade, they carry a quiet presence that feels both grounding and joyful. In this collection, they become the centre of a world of colour, pattern and story.